Events - ASTA 2025

The 64th annual ASTA Vegetable & Flower Seed Conference will take place from January 25–28, 2025, in Monterey, California. This key event brings together global leaders and professionals in the vegetable and flower seed industry for a week of networking, business meetings, and industry insights.

Organized by the American Seed Trade Association (ASTA), the conference focuses on supporting innovation, sustainability, and growth in the global seed market. Attendees include seed companies, breeders, suppliers, and stakeholders dedicated to advancing the science and business of vegetable and flower cultivation.

The event provides a platform to exchange knowledge, discuss policy and trade issues, and explore the latest trends shaping the future of horticulture.